Facebook Ad Account Audit for E-commerce

published on 25 August 2023

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  •  Full analysis framework to do by yourself
  •  Tips and examples to implement on your ad account


This document lists 45 checkpoints to perform on your Facebook ad account to improve your performance.

Find improvement point in 4 main categories:

Configuration & Security

Check the correct configuration of your ad account (pixel, API, domain, security).2

Structure, Budget and Targeting

Is your account structure good? What type of campaigns are you using. Many tips are given on the right nomenclature, budget and targeting.3


The optimization part which requires analyzing the costs of certain events and the configuration of certain custom metrics.4

Creatives & Attribution

Control points on the format, content of ads, but also on the use of UTMs.


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